Stategic Aim:

To raise public and consumer awareness of countryside recreation opportunities across Northern Ireland and to ensure that information required to facilitate participation in any activity is easily accessible, accurate and up to date.

Countryside Recreation Information Service

- Bi-annual audit of all databases

Activities Marketing Plan

- Review and revise CAAN's consumer marketing strategy (including PR; advertising; literature production and distribution; website; direct mail; ezines etc.)
- Promotion of existing and new product launches
- Facilitate NITB to create inspirational cycling guide
- Agree activities to be included with ATF, agree format of guide with ATF, source tender for writers/photographers and agree design
- Produce Northern Ireland Canoe guide for all disciplines

Web Site

- Review and revise corporate website
- New website for walking developed incorporating www.ulsterway.co.uk
- Develop a website for inland waterway's recreation sites

Search Directory

- New brand agreed for 'Landwaterair'
- Bi-annual review of all information
- Electronic search directory - Increase number of unique visitors per month following the re-launch
- Populate landwaterair / Discover Northern Ireland (Activities) with shared data
- Review distribution of search directory hard copy
- Agree with Disability Sport most appropriate way to provide information

Countryside Recreation Planning Database

- Accurate and up to date database of all countryside recreation sites

Library

- Updating of resource recording mechanism agreed, list of resources posted on website