Strategic Aim:

To raise the industry's awareness of countryside recreation through effective communication mediums ensuring that all information necessary to help it capitalise upon market opportunities is easily accessible, accurate and up to date

Databases

- Review existing databases
- Compile database for activity providers

Product Development Groups

- Cluster groups established for individual products such as walking or on a project-by-project basis
- Lead meetings for cluster groups and drive actions

Activity Tourism Forum

- Consider projects such as: Activity areas at TICs, Coherent set of literature for activity providers, advertising, training, tool kits, packaging of activity tourism activities.
- Prepare and submit funding applications / economic appraisals to allow implementation of work programme
- Action / lead projects arising from ATF
- Training needs assessment undertaken
- Establish ATF working group
- Secretarist to working group
- Agree work programme for ATP
- Prepare and submit funding applications / economic appraisals to allow implementation of work programme

Communication - Industry

- Update news section on CAAN website weekly
- Re-tender and award contract for newsletter
- Agree style and format
- Post newsletter on web
- Revise distribution
- Participation in industry events / shows for networking purposes and to promote CAAN's role to the industry
- Deliver information awareness seminars to the trade to countryside officers and TIC's

Strategic FAM trips

- Programme agreed with NITB each year for the following year

Local initiatives

- Ensure trade is made aware of new products / events in their area.