Affinity Canoeing Campaign

As part of our work programme for 2010 / 2011, CAAN under the brand of CanoeNI.com will be delivering a campaign targeting canoeists particularly in the Republic of Ireland.
The purpose of the campaign is to increase the perception of Northern Ireland as a high quality canoeing destination and in particular the Canoe Trails developed by CAAN.

Key marketing activity will include:
E-marketing campaign
Insert in ‘Liffey Descent’ Competitors pack
PR on key canoeing events in Northern Ireland