Affinity Walking Campaign

Throughout 2010 and 2011, CAAN Marketing Team will be rolling out a campaign targeting walkers, walking clubs and associations in the Republic of Ireland. The objective is to encourage walkers to plan short walking breaks and holidays to the 5 walking areas in Northern Ireland. Key activites to achieve the objectives include

Produce flyer & distribute
Insert in key walking publications
Attendance at walking festivals & events
E-marketing campaign
Mailing to target consumer groups & CAAN CRM database
Presentation & potential FAM trips