Discovernorthernireland.com

During 2011/2012 CAAN will be working closely with the Northern Ireland Tourist Board’s (NITB) internet team with the objective of improving the content relevant to activity tourism on www.discovernorthernireland.com

CAAN will provide relevant text and photographs and also feed key information from our consumer websites OutdoorNI.com, WalkNI.com etc.

Discovernorthernireland.com is the ‘call to action’ on all NITB’s consumer campaigns including billboards, print advertising, TV and radio etc therefore driving significant traffic to the website. It is therefore important the activity tourism information is accurate and clearly presented so the activity tourism sector can benefit fully from NITB’s comprehensive campaigns.