Social Marketing
One of the major projects the marketing team at CAAN will be embracing within the next couple of months is the concept of ‘Social Marketing’ or ‘Social Network Marketing’ i.e. the use of Online social networks to enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. Plans to incorporate social marketing techniques onto all websites within CAAN are currently being finalised, development should start in the autumn with a launch in the New Year.
| Proposed Start Date | Autumn 2009 |
| Proposed Completion Date | January 2010 |
| Project Funders (Secured) | NITB |
| Other Information | Plans include: Internal i.e. within CAAN’s websites: • Create a forum to incorporate adventure, walking, cycling and canoeing • Create a blog to incorporate adventure, walking, cycling and canoeing • Create an opportunity to upload videos onto all websites via youtube link • Create links from events and news sections to social networking websites • Create a customer reviewing system on WalkNI.com, CanoeNI.Com, CycleNI.com • Enable RSS feeds from all websites External • Feed into 2/3 key forums and blogs on key activity specific websites • Upload key product/service information into Trip Advisor, Wiki Pedia, Google. (see 2.3) Activity Providers • Inform and encourage activity providers to set up profiles on Google Maps and Local Business Results • Inform and encourage activity providers to set up profiles on Tripadvisor |
